One of only 52 pairs made and were made for a US only Ruffles promotion
Includes all promotional items including
3x crisp colour themed laces
1x giant Ruffles bag
Dubbed the first-of-its-kind “Chip Deal,” the partnership sees Nike-sponsored Davis — who offered “creative design input” — take his first big dip (pun intended) into shoe making. And he’s already garnered a few unexpected lessons.
“Sometimes you have all these crazy ideas and you want to just throw it on a shoe, but sometimes it doesn’t work and [they’re like] ‘You can’t put that on a shoe,’ ” Davis told FN. “I wouldn’t say it’s frustrating, but it was the most eye-opening thing about it — like ‘man, I can’t do that?’ At the end of the day, we were able to find some things that worked and drop some heat.”
Each Ruffles Ridge Tops sneaker was handmade and features the blue and orange colors of the original Ruffles bag, plus interchangeable shoelaces inspired by the shades of various Ruffles flavors. A hidden pocket with a silver lining and ribbed accent near the heel of the shoe are intended to allude to the experience of opening a Ruffles bag and the silhouette of the ridged chip. Akin to the ingredients list on most food products, the tongue of the shoe features “Shoetrition Facts” detailing both the material and intangible elements on the shoe.
